Beth Kapes is the president and founder of Moving Words Into Action, LLC. Focused on telling the story that makes a difference for over 20 years, Beth has empowered national corporate and not-for-profit businesses with content throughout the country and abroad. A firm believer in “strategy first,” Beth creates differentiating brand foundations for the ultimate audience engagement. Beth has developed and delivered content strategies and marketing campaigns for brands including Cleveland Clinic and Parker Hannifin, in addition to serving as managing editor for the 2016 Republican National Committee’s Host Committee. She currently leads content marketing campaigns for national B2B brands, including the technology expense management industry leader SpyGlass.