How to Build, Customize, and Optimize AI Assistants to Drive Your Content Business
How to Build, Customize, and Optimize AI Assistants to Drive Your Content Business
August 26, 2025 10:30 AM 11:00 AM
Step into the workshop of Leonardo da Vinci, where creativity meets collaboration. Just as da Vinci’s assistants helped him bring masterpieces to life, modern marketers can leverage AI in the form of Custom Instructions—digital team members trained to think, write, and create in your unique style. In this engaging and insightful talk, Mike Allton, Chief Storyteller and digital marketing expert, will guide you through how to build, customize, and optimize these AI assistants to amplify your creative and strategic output.
Key Takeaways:
1. The Blueprint for Customization: Learn how to identify your unique voice and audience, and turn these insights into tailored instructions for Custom GPTs.
2. Practical Steps to Build Your AI Team: Get a step-by-step guide on creating specialized AI assistants to handle everything from content creation to data analysis.
3. Future-Proof Your Skills: Understand what businesses and hiring managers will expect in terms of AI expertise and how mastering these tools can set you apart in the marketing industry.