Advanced LinkedIn Publishing Strategies that Work for Creators

Advanced LinkedIn Publishing Strategies that Work for Creators

In the quest to be present where our audience is, the immediate strategy for marketers was making sure our content ended up everywhere. But being “present” is not the same as being prominent. If our content cannot stand out in the news feed, then every other trick we have in the bag – from targeting to ad formats- is pointless. How can marketers create content that cuts through the clutter and connects with audiences? Attend this session to discover actionable strategies for building breakthrough content.

Key takeaways will include:

• Diving into the LinkedIn member mindset in 2024, and how to best appeal to them.
• Key strategies (with examples!) for best-in-class content that cuts through the clutter.
• A deep dive into LinkedIn’s latest content formats, and how to most effectively leverage them (with examples!).

Speakers