Pamela Slim is an author, business coach and the co-founder with her husband Darryl of the Main Street Learning Lab in Mesa, Arizona.
A former corporate director of training and development at Barclays Global Investors, Pam focused her first decade in business as a management consultant, working with large companies such as HP, Charles Schwab, 3Com, Chevron and Cisco Systems.
Since 2005, Pam has advised thousands of entrepreneurs as well as companies serving the small business market such as Keap, Progressive Insurance, Constant Contact and Prezi. Pam partnered with author Susan Cain to build and launch the Quiet Revolution.
Pam has written three books: Escape from Cubicle Nation (named Best Small Business and Entrepreneur book of 2009 from 800 CEO Read), Body of Work (2014 with Penguin Portfolio) and her latest The Widest Net (2021 with McGraw Hill.
In 2016, Pam launched the Main Street Learning Lab in Mesa, Arizona, a grassroots, community-based think tank for small business economic acceleration. http://pamelaslim.com/ke
In The Widest Net, she explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered. With this book as a guide, you’ll learn how to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections.
The Widest Net shows how to:
- Search outside your own lens/bias/routine/history to target ideal customers.
- Attract the interest and attention of new leads by learning more about them authentically.
- Develop products and services suited to these customers.
- Sell through a trusted reciprocity framework where your customers become part of your ecosystem and you each help the other grow.
- Build and sustain loyalty and trust with new customers.
- Nurture a diverse and resilient customer base by identifying and adjusting to the ideal customer target over time.
Pam is frequently quoted as a business expert in press such as The New York Times, The Wall Street Journal, BusinessWeek, Forbes, Entrepreneur, Information Week, Money Magazine and Psychology Today.