A data nerd with deep hands-on digital marketing experience, Karen is the Associate Director of Performance Strategy at Razorfish. She brings a data-driven perspective to everything she does, from testing to creative, email to social media, advertising to websites to text messages. A Jill of all Trades, she spends her days helping clients understand their data, A/B testing just about everything, and using insights to inform creative that gets people to take action.
Associate Director of Performance Strategy, Razorfish
I'm Speaking At
08:30 AM -