Robert has more than 30 years of experience in digital marketing, and the strategic use of content to drive better customer experiences. He’s advised more than 200 companies, including McDonald’s, Facebook, Microsoft, Adidas, Whirlpool, and The Bill & Melinda Gates Foundation.
Robert’s firm The Content Advisory, is the leading content strategy consulting, research, and education company.
Robert has served as the Chief Strategy Advisor of The Content Marketing Institute since its launch in 2010 and helping guide it to be the leading global content marketing education and training organization. He is the author of three best-selling books on marketing and content strategy, including Killing Marketing with Joe Pulizzi – which Don Schultz, the godfather of Integrated Marketing and Communications said “unlocked the puzzle of what marketing should be in the 21st century.” Robert is also the co-host of the popular marketing podcast This Old Marketing, which has been downloaded more than two million times in 150 countries.