G.I. Zaratsian is the Founder & CEO of Fandem. A longtime technology and analytics executive developing go-to-market strategies for Fortune 500 businesses, media & entertainment properties like Disney, ESPN+, SlingTV, and Comcast. Born and raised in Ohio, and a proud girl dad, G.I. started Fandem during a pandemic, and gracefully pivoted the business into the NFT & Web3.0 Industry.